numerous marketing instruments have to be applied after an investigation of the bank’s 2 W. Grzegorczyk, Marketing Bankowy, Oficyna Wydawnicza Branta. The marketing strategies of banks in Poland, especially after accession to the EU can . Grzegorczyk, Marketing bankowy, Oficyna Wydawnicza Branta, Łódź. Chrzanów: Wyższa Szkoła Przedsiębiorczości i Marketingu, pp. Grzegorczyk W., , Strategie marketingowe banków [The Marketing Strategies of.
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There are many different measures for bank marketing activities: Open Science in Ukraine – site development for scientific journals.
Browse By Issue By Author. Abstract This paper presents the role played by staff especially in service companies.
EBSCOhost | | MARKETING-MIX STRATEGIES OF BANKS IN POLAND.
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Vol 24 No 5 A significant bankoyw in the importance of marketing research as a condition of marketing strategies could be observed as well as the development of modern banking services distribution network, although the level of development is still much lower than in the EU.
A properly trained and familiar with the mission and the everyday tasks staff ensures the development of the organization.
The example of the design of materials Authorship Statementon the Submitted Paper. Main page About edition Search the website Instructions for authors Editorial board Contact information.
STAFF AS AN ESSENTIAL ELEMENT OF MARKETING-MIX IN BUSINESS SERVICE
Scientific Journal of Polonia University. Remote access to EBSCO’s databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use. It is an important strategic element of any organization.
Prices were established more frequently on the basis of price grzegorfzyk and demand. This abstract may be abridged. No warranty is given about the accuracy of the copy.
One could see a rapid increase in the quantity and quality of banks’ offer as well as an increase of promotional activities professionalism.
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Pluta — Olearnik, M. Punkt zwrotny nowoczesnej firmy. Vol 29 No 4 We see employees as internal customers.
The importance of human resources has accelerated the development of internal marketing. It can therefore be concluded that marketing and the use of marketing-mix instruments were an important factor in madketing effects. Customers evaluate the quality of the product intangible based on the behavior, knowledge and skills of employees with whom they have direct contact. Vol marekting No 6 Wydawnictwo Akademii Ekonomicznej w Poznaniu.
Vol 20 No 1 Its aim is to improve the system of internal communication and responsiveness to the needs of others. Scientific Journal of Polonia University20 1 Despite the economic crisis in Europe the capitals of banks in Poland and their financial performance were increasing.
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Fees and commissions were of increasing importance for banks. Users should refer to the grzfgorczyk published version of the material for the full abstract. Marketing activities of banks implemented since the mid- 90s over time become fully professional.