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So the idea behind the cover design is all about reading. We’re featuring millions of their reader ratings on our book pages to help you find your new favourite book. There’s a Pencil with your name on it.
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This data was overlaid on the title for the final cover design. A book about writing for advertising.
The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter.
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Review quote “The Copy Book convinced me that everyone in business should study the art of copywriting.
The Copy Book
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This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, boook paper, or in person. Otherwise, we’ll assume you’re OK to continue. Please don’t check this box. Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.
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You can change your cookie settings at any time. Register Now to Keep Reading Once thee you will have access to this article and all other features, access our archive tye case studies, be able to submit your work to us and receive our newsletter if opted-in. Don’t show this message again. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves.
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