Theory Culture Society. Arjun Appadurai. Disjuncture and Difference in the Global Cultural Economy The online version of this article can. Appadurai () begins his conceptualization from the same idea of continuing this line of reasoning, however, let us define the five scapes. (2) I use terms with the common suffix scape to indicate first of all that these imaginations of persons and groups spread around the globe (Appadurai, ).
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Ethnoscapes refer to the shifting landscape of people across culture and borders such as tourists, immigrants, refugees, exiles, guest workers. On the other hand, immigration raises the unemployment rate in Australia as it causes native Australians to miss out on jobs that are acapes up by immigrants.
Globalisation as a disjunctive series of ‘scapes’ |
Therefore, Australian government has to bring in policies to reduce the growth of immigration. Technoscapes are the transmission of cultures through the flow of technology. New types of cultural interactions and exchanges are brought about by technology, particularly the Internet. Nowadays, it is extremely easy to access an online forum and hear an English man complaining about politics or watch a Brazilian dancing Samba. The Internet connects people across the globe without the matter of distance.
Financescapes refer to the global movement of money, including currency, trade and commodity.
Countries nowadays are allowed to freely exchange good. However, it leads to the intensification of competition amongst corporations. Mediascapes refers to the electronic capabilities of production and dissemination of information through media.
Ideoscapes are the global flow of ideologies. Mediascapes and ideoscapes have a close relationship as they usually work upon the reliance of the other scape. Ideas can be disseminated via media platforms.
An example is Michael Jackson, famously known as the king of Pop. He used his fame to promote world peace, equality and human rights through his songs. These songs were then broadcasted on media and his ideology approached thousands of his fans around the world, which helped shape their perceptions and inspire them.
Australian Human Rights Commission, Face the facts: Acapes, LSThe effects of immigration on Australia: So Australians do sleep a lot…how bad.
Globalisation as a disjunctive series of ‘scapes’
Really nothing to do with immigrants. This flow is demonstrated within 5 distinct scapes: Ethnoscapes, Mediascapes, Financescapes, Technoscapes and Ideoscapes.
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